Tori Clitheroe is a narrative strategist from Austin, TX.
Tori likes to think she’s a bit edgy. Shamelessly, cringe-uh-ly, classically. She’s strategist with a knack for balling up the facts and the vision into a goopy wad and giving it a good hurl at the wall to see what sticks. By asking unconventional questions to find the connective tissues in unexpected places, she creates compelling narratives founded in real-world contexts – Narratives that transcend trends without alienating current events. She’s a big softy for yanking traditional into the modern age, and cultivating omnichannel strategies and activations that will go the distance.
Tori has experience in primary market research and analysis, research proposal creation, RFO creation, social content development, media strategy, integrated social channel management, online platform listening & data collection, photography, digital marketing, and she’s pretty good at handstands, too. Feel free to reach out for a resume with more detail. The handstand thing takes a bit of time to witness, though
A Texas Ex, Tori is a proud alum of The Texas Media & Analytics Spring 2020 cohort and Stan Richards School of Advertising and PR.